Traditional SEO focuses on ranking pages using keywords and backlinks. GEO (Generative Engine Optimization) optimizes content to be cited by AI-powered search engines and chatbots, surfacing your brand in AI-generated responses. AEO (Answer Engine Optimization) uses conversational-style Q&As, structured content, and schema to get featured in answer snippets or voice search results. Together, these strategies ensure your brand appears across all modern search behaviors—both human and AI.

By combining GEO-optimized content, clear address-based schema, and locally relevant signals, your website becomes highly visible to AI tools and maps. This helps service-oriented local businesses appear in Google Maps, AI overviews, and local assistant search results, while also resonating with national target industries.

Absolutely. FAQs are perfect for AI as they mirror the direct, conversation-based queries users make. When marked up with FAQ or How‑To schema, AI platforms and search engines can easily extract and feature your answers, increasing visibility and user trust.

While timelines vary by strategy and competition, many businesses notice initial traction—like improved rankings or map visibility—within 30–60 days when using automated GEO tools and citation enhancements. Content clusters and interactive engagement often begin delivering noticeable lead quality improvements over 90–120 days.

Track improvements in:
Local search rankings and map pack listings
Appearance in AI answer snippets or overviews
Organic traffic from conversational queries (via Google Search Console)
Engagement metrics like click-throughs, dwell time, and conversions from pages optimized with FAQ/structured content
Pair these signals with traditional SEO metrics (rankings, backlinks, conversions) to get a comprehensive view.